Center for Digital Studies - Tempe

ASU Students Are Eligible Through September 18th

Overview

The Content Strategy Certificate Program is an immersive course designed for aspiring writers, marketers, and digital strategists who want to master the art of planning, creating, and managing impactful content across multiple platforms. This program focuses on the strategic development of content that drives engagement, builds brand awareness, and supports business goals. You’ll learn how to craft cohesive content strategies for websites, social media, blogs, and digital marketing campaigns, while optimizing content for SEO, user experience, and audience engagement. Whether you’re aiming to enter digital marketing, communications, or content management, this course equips you with the essential skills to excel in the fast-paced world of content strategy.

Key Features

Audience: Ideal for English majors, content creators, digital marketers, and anyone eager to build a career in content strategy and digital communications.

Duration: Enjoy 1-year full access to comprehensive course materials and practical resources.

Time to Complete: Designed for completion in 14 hours, offering flexible, self-paced learning to fit your schedule.

Certificate: Upon successful completion, receive a Certificate in Content Strategy.

Optional Custom Emphasis

This program offers a personalized learning experience tailored to your career aspirations and interests.

For instance, if you’re focused on digital marketing, you can choose an emphasis in SEO and Content Marketing. Your certificate will reflect this specialization, awarded as Certificate in Content Strategy, Emphasis: SEO and Content Marketing.

Alternatively, if your interest lies in writing for social media or audience engagement, you can select an emphasis in Social Media Content Strategy or Content Optimization to ensure your certificate highlights your specialized skills.

This customized approach ensures your learning experience is directly aligned with your professional goals, giving you the tools and confidence to thrive in your chosen area of content strategy.